
These guys are basically thugs. Theyāre borderline criminals.ā
āThe stuff theyāve been doing is harassment.ā
āThey would go to peopleās homes after dark.ā
āWhat theyāre doing is blackmail.ā
These were just a few of the opinionsāthose that were fit to print anywayāvoiced by local business owners whoāve dealt with Camarillo-based Carpenters Local 150.Ā
Exactly what is going on?
In December, Local 150 began ābanneringā Doc Burnsteinās Ice Cream Lab in Arroyo Grande. Thatās when someone stands across the street from a business with a large banner that reads āSHAME ON SO-AND-SO,ā referencing the business in question, with the words āLabor Disputeā in smaller letters beneath. By standing across the street, theyāre exercising their right to free speech. Itās not picketing, which, if done to a neutral third party, is illegal under U.S. labor law.
Bannering has become such a free speech issue that the city of Santa Clara is currently facing a federal civil rights lawsuit filed by Carpenters Local 405 over the practice.
Police in that city confiscated the unionās banner under the cityās sign ordinance. Union lawyers in that case have stated union members have the same rights to expression as abortion protestors carrying signs outside Planned Parenthood.
So what exactly did the owners of Doc Burnsteinās Ice Cream Labāand KTās All Star Gymnastic Center and Lost World Pets in Santa Mariaādo to deserve the attention of Local 150? Thatās the funny part (or frustrating part, depending on whoās telling the story).
Repeated calls to Local 150āand, more recently, the local 1800 in Arroyo Grande by a business owner trying to reach out to the unionāhave all gone unreturned since the banners went up.
The only information the world at large has to go on is whatās printed on the flyers being handed out. The words start in big bold print:
āSHAME ON [pick a business] For Desecration of the American Way of Life,ā below which thereās a picture of a rat gnawing on an American flag. The words continue in smaller print:
āShame on [business] for contributing to erosion of area standards for carpenter craft workers. UNITED WALL SYSTEMS is performing drywall work for the [business] project located in Santa Maria. UNITED WALL SYSTEMS does not meet area labor standards for all their carpenter craft workers, including fully paying for family health benefits and pension.ā
So that explains it. The union is upset that Doc, KTās, and Lost World all hired a company that doesnāt use union labor, right?
Actually, no. They didnāt hire anyone. None of the businesses had contracts with United Wall Systems. What they do have, however, are lease agreements to either move into or open new locations in the Santa Maria Town Center, currently undergoing renovations.
The mall owner hired United Wall Systems, but that doesnāt seem to matter to the bannerers.
āWe got a letter from the union saying they had a problem with us using UWS,ā said Donna Morasca, owner of Lost World Pets, adding that she was surprised when she got it, because she had never actually hired UWS.
āWhen I called the union to tell them that, the lady in the office said āthank you very much for letting us know,āā Morasca said.
A month later, there was a āShame Onā banner outside the pet shopās storefront.
In each instance, the same scenario played out. Business owner got a letter from the union about UWS. Business owner tried to inform union that he or she essentially had to use UWS, as the choice was someone elseās to make. Business owner got bannered.
All of the owners who spoke with the Sun said the most frustrating part is that the union refuses to talk to them (or anyone, for that matter) about it.
āI donāt know what their end game is. I donāt know what they want. Thereās no head at the end of the beast. Thereās no one you can debate on this,ā said Dave Eckenrode of KTās All Star Gymnastics, who has made multiple calls to the numbers listed on the flyers throughout this ordeal. None have been returned, he said.

Not in the union
So if the unions arenāt picking a fight with the mall, and the business owners didnāt actually hire any non-union carpenters, then just who is Local 150 having a labor dispute with?
Gabe Segura must have really pissed these guys off.
Segura owns the United Wall Systems named in the union flyers. Heās also apparently the only person involved in the situation to actually have had any conversations with the unionāat least at first.
āThis all started when they approached me last year about joining them,ā he said. āThey said I could choose to join my company and my employees into the union and pay them a prevailing wage.ā
Their prevailing wage, Segura said, was $48 an hour, and that wasnāt including his costs for general liability and workers compensation insurance.
āIt basically meant I would have to charge more for my time and my employeesā time,ā he explained. āMy normal rate would have probably gone up by 50 percent. Problem is, we canāt survive in a market like today with rates like that.ā
Segura said union reps told him he could either ājoin now, or they wouldnāt be able to help me later.ā When he asked what that meant, he was told āit means what it means.ā
He got the impression that, if he joined up, the union would banner businesses if they didnāt use him. And if he didnāt join up, they would banner his job sites, his contractors, and the owners.
Segura didnāt take them up on their offer. How could he, he said, when what heād have to charge would push him out of the market?
āIād go broke sitting at home with no work,ā he said.
Ā āWhatās right about strong arming small businesses on the Central Coast?ā he asked.
Now what?
With nobody from the union returning calls, Greg Steinberger of Doc Burntseinās Ice Cream Lab finally had enough and filed a complaint with the National Labor Relations Board.
āThey told me, āYouāre a neutral party, youāll see action in two to three days,āā he said.
That action, Steinberger found out several weeks later, was to have his case placed before the National Labor Relations Board.
Unfortunately for Steinberger, having his case before the board isnāt going to do him much good. According to a legal memo filed last year by board attorneys in another bannering case, āa series of bannering charges are currently being held in abeyance pending board resolution ⦠.ā
Those charges are being held up because three of the boardās five seats are currently vacant.
Two of the nominees are Democrats. Why their appointments havenāt been confirmed depends on which side of the aisle youāre sitting on: Republicans say itās because the nominees are Big Labor radicals; Democrats say itās because of Republican obstructionism.
Tell us your story, pretty please?
The first rule of dealing with union carpenters is: Donāt be a member of the press. Repeated calls to Joe Duran, business manager for Local 150, went unanswered. A Sun reporter even drove down to Camarillo to try to catch Joe (or anybody who could speak to the media) in person. He wasnāt in. Again.
āWas he here at all today?ā
The receptionist gave a mild shrug and a not-entirely blank stare.
āDo you expect him in at all today?ā
āHe keeps his own hours.ā
Time for a different tack.
Letās say youāre looking to have some work done that falls under the carpenters union purview, and you want to actually hire union carpenters to make sure you avoid being bannered. How exactly do you go about finding them?
All the union carpenters in Southern California, Nevada, Arizona, Utah, and New Mexico fall under the umbrella of the Southwest Regional Council of Carpenters. That should be as good a place as any to start.
The councilās website lists a contact number, Nick Santangello, so a reporter gave him a call. Santangello was a pleasant guy, even after he found out the caller was in the press.
He gave the number for the Los Angeles County Building Trades, which supplied the number for Local 409 in Los Angeles. Local 409 then gave a name and number for, wait for it, Nick Santangello at the Southwest Regional Council of Carpenters.

A man on a mission
It was time for a ruse de journalist. I put in a call to Local 150, but this time as someone who was āinterested in finding union carpenters for a construction project.ā
Shockingly enough, this got me past the receptionist to a gentleman named Allan who told me I needed to talk to a guy named Jim McAllister at Local 1800 in Arroyo Grande.
McAllister was helpful enough and willing to give out a list of local union carpenters, but he wanted to know why. Not actually having a construction project and feeling a little guilty, I spilled the beans and told him I was with the Sun.
A few beats of silence.
āI canāt give you that list.ā
Could he talk to us about this whole situation?
āI would love to give you an answer, but I canāt.ā
Why not?
āI just canāt. All I can say is this isnāt about union vs. non-union; all we care about is wages and benefits.ā
Everybody else
Union carpenters obviously werenāt going to talk to the Sun. We shouldnāt take it personallyāthey wouldnāt talk to the L.A. Times, either. But all this fruitless pursuit was beginning to make us think most unions were tight-lipped, banner-waving types.
Turns out there were unions that begged to differ: all of them.
See, thereās the carpenters union, and then thereās everyone else. Literally. The Tri County Building and Trade Council represents everyone but the carpenters: plumbers, electricians, iron workers, masons, laborers, boilermakers. If you donāt work with wood, itās a pretty good bet youāre represented by these guys.
Steve Weiner has been executive secretary of the council since 1998, and while bannering can be a legitimate tactic in some instances, he said, āthis is not one of those instances.ā
āWe believe everyone has a right to voice their opinion, especially if thereās an injustice,ā he explained. āBut freedom of speech doesnāt give you the right to yell āfireā in a crowded movie theater, and thereās no fire here. Docās is a third party; heās done nothing wrong.ā
Weiner added that, in his opinion, Local 150 is āwasting their timeā bannering the ice cream shop.
āWhat they should be wasting their time on are contractors whoāre violating labor laws, putting worker safety at risk, and not go after someone whoās done nothing,ā he said.
To show its support for Doc Burnsteinās, the council recently held a free ice cream day for the public. Steinberger said it was the shopās single busiest day by far, with 1,231 free scoops of ice cream doled out.
āWe supported Docās because we believe thereās an injustice,ā Weiner said. āThatās what labor unions are supposed to do: stand up for someone whoās being taken advantage of.ā
The bright side?
Some of the business owners the Sun spoke with are remaining pragmatic about the whole situation.
āHonestly, Iād be more upset if it were hurting our business,ā Katie Eckenrodeāthe āKTā in KTās Gymnasticsāsaid with a laugh as she did leg lifts in front of the āSHAME ON KTāS ALL STAR GYMNASTICS CENTERā banner. She is a gymnastic coach, after all.
Then we headed over to the guys holding the SHAME ON banner for Lost World pets (we have to be fair about this, after all). One of them was happy to give out a flyer; he didnāt realize we were press until the photographer started snapping pictures.
Hoods went up. Sunglasses went on.
āYou guys ashamed of having your pictures taken?ā the Sun photographer asked.
āSunlight,ā the guy answered.
Itās hard to get upset with the actual banner holders. All but one of them the Sun spoke with werenāt union members, and the one exception wouldnāt tell us which union he was a member of.
Greg Kozak, owner of the Santa Maria Town Center, feels bad for the people holding the banners.
āAll we want to say is the architectural venue is very bad for the banner holders to stand out in the rain and cold,ā he said. āWeāre going to do everything in our power to help them organize their own union against the carpenters.ā
While Eckenrode is pleased with the extra business the banners have brought into her storeāshe mentioned one person who came in to ask if it was her business being targeted, and when she told him it was, he signed his kid up for classes on the spotāitās the rat gnawing on the American flagĀ and the claim that KTās All Star Gymnastics is desecrating the American way of life that has her riled.
āMy colors in the studio are red, white, and blue,ā she said. āTheir flyer has a rat gnawing on an American flag. Are you kidding me?ā
Steinberger said that although local support has been tremendous, his worst fears about people drawing the wrong conclusion were confirmed recently when he got a call from a longtime customer.
āShe told me she thought it was ādisgustingā how I treated my employees and that she wouldnāt be back,ā he said.
Steinberger said heās been stumped on what his response to the union should be. He and his managers have come up with the solution.
āWeāre going to get our own banner with our phone number on it that says āCarpenters Union 150, Please Talk to Us.āā
Contact Staff Writer Nicholas Walter at nwalter@santamariasun.com.
This article appears in Mar 18-25, 2010.


