Photography, videography, talent, props, wardrobe, hair, makeup—if it’s a production you want, a company started by Nipomo resident Adam Dyer will probably be able to make it happen for you. Dyer/Craft Creative Services (a fitting name considering the multitude of services they have to offer) can shoot commercials, photograph events, or make you over and photograph you editorial style, just to name a few of the options available.
Dyer, who describes himself as a “stylist/photographer/producer” has a work history that’s as diverse and extensive as the list of services his company provides. He’s worked in post-production at Culver Studios; shot commercials in Europe; started a production company in San Francisco; worked for producer Saul Zaentz of One Flew Over the Cuckoo’s Nest, Amadeus, and The English Patient fame; run a sound stage facility in Hollywood; worked with artists like Green Day, Alice in Chains, Rob Zombie, Frances McDormand, and Matthew McConaughey; worked as a paparazzo; shot the occasional safari in Africa, and even been a dive instructor in Puerto Rico for five years.
In his latest venture with Dyer/Craft, Dyer is hoping to use his experience to offer something unique to local residents and the business community.
“It’s not a placid experience,” Dyer said, in reference to his creative approach.
If you’re an entrepreneur or owner looking for a fresh angle to present to the public, Dyer says he can “take someone’s business and make it look like more than just a catalog ad. I can make it look really beautiful.”
If it’s personal photos you’re interested in, Dyer can make you over himself and shoot simple headshots or photograph you in more elaborate settings.
“I want you to look through my gallery and pick a style, like swatches,” he explained.
After getting a sense of how a client wants to be presented and wants to feel, Dyer makes an effort to style his clients “from the inside out.”
One of Dyer/Craft’s recent projects was shooting the Paso Robles Chamber of Commerce’s “Puttin’ on the Ritz” 1920s gala at Broken Earth Winery. In addition to photographing feather boa- and fedora-clad guests arriving in a period correct automobile and enjoying a meal fit for a Fitzgerald, Dyer/Craft also created a Prohibition-themed photo op where guests could pose with a barrel of hooch, pickaxe in hand, as if they were ready to break into the good stuff.
Regardless of the project, there’s one place Dyer wants to be more than anywhere: caught up in the moment—or, as he put it, “in the moment of rapture, the moment of elation, the moment of honesty.” Whether the client is “glamming it up in their bedroom or in front of 350 people” Dyer wants them to know that “we want to be there. … It’s as important to me as it is to them.”
Contact Dyer/Craft Creative Services via adam@dyercraft.com. For more info and examples of Dyer’s work, visit dyercraft.com.
Trever Dias is calendar editor for New Times, the Sun’s sister paper to the north. Send items for consideration to spotlight@santamariasun.com. Send comments to the executive editor at rmiller@santamariasun.com.
This article appears in May 22-29, 2014.