How do you create a monster? Where does the scare come from?
When Allan Hancock College film alum and former Arroyo Grande resident Benjamin Cooper developed the monster for his latest film Primitive, he grappled with finding the best way to manifest that one thing that frightens everyone.

āI was trying to figure out what should this thing look like. What is scary?ā he said. āI thought itās this species-wide memory we have of being chased in the woods by a monster with teeth. I wanted to trigger something in the audience with this primitive memory we all have.ā
Heāll find out if he hit the mark when his finished product premieres at the Palm. Cooper, who currently lives in Burbank, filmed much of the movie around Santa Maria and the Five Cities area, so it made sense to premiere the film here as well.
The horror tale follows Martin Blaine, a Hollywood effects artist who makes monsters for a living. The story takes a frightening twist when Blaine must confront his own inner demon made flesh before it destroys everyone he comes in contact with. Reggie Bannister of the popular Phantasm horror franchise plays Dr. William Stein, the hypnotist whose unorthodox therapy inadvertently conjures Blaineās Id.
Cooper spent nearly five years making the film using the largest budget heās had yet. During the process, he worked with other locals like Nipomoās Tom Devlin of 1313fx and SyFyās Faceoff, who created the creature effects. Devlin has also lent his talent to shows like Buffy and X-Files, where he contributed to Emmy Award-winning effects.
Primitive also features the acting talent of San Luis Obispoās Rachel Riley, who co-stars as Deputy Emily Monaker. Riley was most recently seen in 8213: Gacy House and on Syfyās Megashark vs. Crocosaurus.
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Cooper also used locations and crew he cares about, bringing in many of the same people heās worked with since his days as a film student at Hancock. Since his project was on a tight budget, Cooperās parents fed and housed the cast and crew on occasion.
āEveryone thinks Hollywood is glamorous, but itās not,ā he said. āItās dirty, and itās all held together with spit and tape.ā
Cooper said part of the reason the movie took so long to make was that it contains a number of special digital effects. Heās quick to point out that the effects donāt apply to the horror stuff ābecause horror fans donāt like the CGI,ā but were used in scenes that would prove to otherwise be too costlyālike a truck going over a cliff.
Cooper made Primitive in the style of movie he likes to see. In that respect, he said he prefers monster movies over slasher movies because of the character and storyline development. He calls his film an āold-fashioned monster movieā in that itās a return to good storytelling.
āBut thereās a lot of scares, suspense, shocks, a mixture,ā he said. āI donāt see why you have to choose between scares.ā
Cooper said he prefers to get his scares in a more complicated way and gets his inspiration from movies that are clever. He said heās always preferred movies like Nightmare on Elm Street to Friday the 13th, because he said even the bad Nightmare on Elm Street moviesāand he admitted that there were indeed bad onesāwere still clever.
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āA lot of filmmakers that are making horror films go for āhow gory can it be, how many taboos can we break?ā But they arenāt going to do anything that wasnāt already done in the ā70s,ā he said. āSo I like to make mine clever with characters people care about.ā
To that end, Cooper emphasized that the storyline has to stand out as well. Itās story and scares, and he believes Primitive is the whole package.
āWhether itās sci-fi or horror, itās gotta have brains,ā he said.
Arts Editor Shelly Cone thought only zombies liked brains. She can be reached at scone@santamariasun.com.
This article appears in Oct 20-27, 2011.

