With looming concerns over the health and viability of the economy, the Santa Maria Valley Chamber of Commerce is introducing an aggressive campaign to encourage residents to spend their money in their own backyard.
Beginning Oct. 15 and running through mid-December, the chamber will be saturating television, radio, and print with advertising, including the tagline, “Thank you for Shopping Santa Maria,” along with a message about the impact of sales tax revenue on the local economy.
In addition, the chamber has created buttons and stickers emblazoned with the message, asking local retailers to wear the buttons and distribute the stickers on customer receipts.
For more information, call the Chamber of Commerce at 925-2403.
This article appears in Oct 14-21, 2010.