Pinch me, I must be having a nightmare.
In my nightmare, sports journalism for females is an ongoing joke, men reign over the sports booths, and women are objectified for their looks.
Oh wait. The nightmare is real.
Watching football this last season has made it abundantly clear to me that thereās a serious underrepresentation of women in sports reporting, with the only women being objectified as āhotā sideline reporters.
Ah yes, sideline reporting: a job delegated to women since most of the male reporters probably think itās below their skill level and pay grade. So there these women stand, in the freezing snow or miserable rain, expected to look and smile pretty. Then halftime comes and they ask their usual inane questions, scripted for them because theyāre women and probably wouldnāt know what to ask otherwise (SARCASM).
āCoach, whatās your plan for the rest of the game?ā To win probably, duh. āHow does it feel being down 86-7 after the first half?ā Well, how would you feel if your ass was being handed to you? Are you a psychologist or sports announcer? The list of obvious and unnecessary questions could go on.
Now, donāt get me wrong, my fellow Benchwarmers; I have mad respect for female sports journalists such as Erin Andrews, Pam Oliver, Jillian Barbaric, and Michelle Beadle. In fact, I think theyāre terrific sports reporters whose abilities are being stifled if theyāre handed scripted material with a manās voice in their ear telling them what to say next, transformed into pretty puppets placed for appeal, which represents the networksā pathetic attempt to meet equality standards.
Female sports reporters are chosen essentially for their looks. Think about it: Football audiences are predominantly male, so what better way to spike ratings than to add a pretty sideline mouthpiece to the mix? Nowadays, intelligence, writing skills, and knowledge of sports donāt get you in the spotlight. Great hair and an impressive rack will, though.
Iām also not saying that you canāt have a female sports announcer who is both beautiful and intelligent, but honestly? Some of these girls were chosen solely for their looks and more than likely have no athletic background. There are tremendous female athletes out there whose athletic background would make them better suited for the jobāas long as they pass the hair and rack requirements first, I guess.
Which begs the questionāwho is in charge of hiring these women? Probably not women, letās be honest. Thereās an under representation of women in management at these sports networks, so the hiring is left to men who I can guarantee are picking these announcers based on physicality rather than knowledge of football.
Donāt believe theyāre chosen for their looks? Well, take Pam Ward for example. Not your typical āBarbieā announcer, Ward was a sports reporter for ESPN College Football before she was pulled. She was heavily ridiculed for her appearance and commentating; people went so far as to say she didnāt know what she was talking about and that āshe can keep her butch haircut and matching suit.ā Case in point.
As a woman, a former college athlete, and a sports journalist, I refuse to believe that āour placeā is down on the sidelines with the cheerleaders and that our only claim to fame is making the āTop 15 Hottest Female Sports Reportersā on a website called āSideline Hotties.ā I wish that website were fake, but itās not.
This brings me to my next point: Am I the only one whoās noticed there are no female announcers in the booths? āSideline hottiesā on the field chase after aggravated players and coaches while the men sit up in their booths like gods of football. Sports is still clearly a male-dominated profession where women and men have their respective places.
First of all, people, this is 2012, not 1950, so women are past having āa placeāāor so I thought. I know it sounds crazy-feminist, but stereotypes surrounding sports and rampant sexism are what keep women out of the fabled announcersā booths of football. Itās the general consensus that women donāt know about football like men do and that women are generally inept at sports. I canāt even begin to name all the things wrong with this assumption.
Iāll start with a quote from Sunday Night Football sideline reporter Andrea Kremer from a 2011 interview with NPRās Melissa Block: āThereās not a sports gene that only men possess, and it doesnāt always have to be about why theyāre there,ā Kremer said.
Well said.
Iāve grown up around sports, Iāve played sports, I watch them, and I spend a lot of my time writing about them. I was lucky enough to have a dad who taught me about the amazing game of football, and Iām proud that I know more about football and sports than some men do. Which proves that women can learn about sportsāhaving the female chromosome doesnāt make us āineptā at learning.
Wake up, world. Just as many women watch football now as men, and there are just as many amazing female athletes from high school to the Olympics who understand what it means to be an athlete and what it takes to be successful.
And letās be realāthe guys in the booth arenāt actually sports reporting geniuses themselves. Frankly, I get annoyed with the arrogant play-by-play from grid-iron has-beens who hop on their pulpit and babble on about useless crap when I just want to watch the game. And for the love of God, Iām hoping other women out there understand the significance of superstition better. Evidently, these dudes donāt, especially, when they say things like āThey havenāt lost the last three games.ā
Thanks, Chris Collinsworth. Now they will definitely lose.
Basically, sports reporting for females is stuck in an archaic time warp with women in the kitchen and men in the booth. The overarching belief is that women donāt belong in sportsāuhhhh? Again, this is 2012, and you canāt tell me where I belong. Are these dudes worried these women are threatening their football domain? Get used to itāwomen belong in sports just as much as men do.
With the notion of equality and acceptance being falsely touted by sports networks and female sportscasters heavily disrespected, sports journalism is going to be a long uphill battle for females. With that in mind, it might be prudent for some of these aspiring female sports announcers to gird their loins. Educate yourselves on your field, and, most importantly, donāt let anyone tell you you donāt belong in sports.
But what do I know? Iām just a girlāand a Benchwarmer.
Tell the Benchwarmer she can do it! E-mail ksewell@newtimesslo.com.
This article appears in Dec 20-27, 2012.

