Posted inOpinion

Best of the best

We’ve had not just one fire, but two this summer.Ā  Both started along Highway 166’s lonely stretch of two-lane road and lapped up vegetation, grassland, and oak-studded hills stretching through federal land—Los Padres National Forest, Carrizo Plain National Monument, the Caliente Mountain Wilderness Study Area, the Garcia Wilderness—threatened ranches, remote houses, county parks, cattle, crops, […]

Posted inOpinion

ā€˜American silence is a crime’

With so many humanitarian atrocities continuing to happen here locally on the Central Coast, in our state, across the United States, and globally, I’ve spent many sleepless hours pondering how I’ve become so disillusioned and frustrated with Americans. Until this year, I’ve been proud to be an American and part of our society that I […]

Posted inSpecial Issues

Best of NSBC 2025

Find out who won!

You’ve worked hard to get here. You’ve struggled, failed, and overcome. You’ve built your business through hard work, teamwork, and thankless work. And I’m here to tell you two things: First, it’s paid off. And second, this is just the beginning of your storied life as one of Northern Santa Barbara County’s best. So savor […]

Posted inNews

Red Cross provides safe parking for evacuee during the Gifford Fire

Often wedged between Dave Hild’s van dashboard and windshield, the retired zookeeper’s road maps range from blueprint-style scrolls to thick, paperback atlases.Ā  ā€œThese don’t require batteries or a signal, and I can drop them in the creek and they’ll still work,ā€ said the former Charles Paddock Zoo employee, who’s lived off-grid in his van for […]

Posted inOpinion

Flooding downtown

Do you think it’s possible that converting a dingy old department store in downtown Santa Maria into apartments is the step needed to reinvigorate an area that’s needed reinvigoration for as long as it can remember? I remember when Fallas Discount Store first proposed filling the space on Broadway. It was 2013. Mayor Alice Patino […]

Posted inOpinion

The Central Coast desperately needs to build its way out of the housing crisis

We are pro-housing. Period. At Generation Build, housing is our core mission. We advocate for it all: for all types, at all levels. Unlike some organizations, we aren’t afraid to engage in the tough political conversations that others shy away from. That’s because we know real progress requires bold action, not empty platitudes. To solve […]

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