On Feb. 24, the National Basketball Association honored its superstars by kicking off the leagueās annual All-Star Weekend event, held this year in Orlando, Fla. Admittedly, I didnāt watch the festivitiesāand apparently I wasnāt alone. The NBA All-Star break, while largely ignored by viewers this year, traditionally gives players time to reflect on the first half of the season and regroup for the second act. Notably missing from the All-Star game itself, but not from the media spotlight, was one of the leagueās newest stars: an unassuming point guard for the New York Knicks by the name of Jeremy Lin.
If you havenāt heard of Lin yet, chances are you either donāt follow sports at all or arenāt watching much cable television these days. The biggest story bar-none in the NBAās first half (and in all of sports, for that matter) hasnāt been any one team or event; itās been the hype they call āLinsanity,ā and itās gone beyond the confines of the sports pages. Not only is Lin filling up stat sheets and dazzling fans in the Big Apple, but his story has also captivated fans worldwide, especially in his parentsā home country of Taiwan and all across Asia.
Lin, 23, is something of an anomaly. Besides his Taiwanese-American heritage (he was born in Los Angeles and raised in the Bay Area), heās also a Harvard graduate, a rare Ivy Leaguer making it big in professional sports. Though he doesnāt quite have a rags-to-riches story, Lin came out of college undrafted and unwanted by most teams. Cut by the Golden State Warriors and Houston Rockets, he spent time honing his game in the NBAās developmental league before finding a home at the end of the Knicksā bench.
Through it all, Lin persevered, and when afforded his shot, he took advantage, scoring 38 points in a Feb. 10 win over the Lakers in just his fourth start. He followed it up with a game-winning three-pointer to beat the Toronto Raptors on the road for the Knicksā sixth straight win. By then, āLinsanityā had fully taken hold. Since Lin became the teamās starting point guard, the team is 8-3, and the 6-foot-3 Lin has already appeared on the cover of Sports Illustrated twice, and the Asian edition of Time Magazine once.
Sports fans have always pulled for the underdog and secretly have a soft spot in their hearts for those athletes able to reach high levels of success against the odds and seemingly out of nowhere. Linās rise to Justin Bieber-esque superstardom hasnāt been without controversy, however; in Linās case, itās come from those who are responsible for creating his image.
For one, fans in New York (and some enterprising T-shirt manufacturers) have given Lin the nickname āThe Yellow Mamba,ā which some people have called racist. Itās a takeoff on Kobe Bryantās nickname āThe Black Mamba,ā and itās presumably a reference to Linās Asian ethnicity. On Feb. 15, the MSG Network, which broadcasts Knicks games, showed a fan-made sign with Linās face and a fortune cookie reading, āThe Knicks Good Fortune.ā Several analysts saw the sign as perpetuating an ethnic stereotype and chastised the station for airing it. Finally, after scores of jokes about Lin had made their rounds through social networking sites, ESPN on Feb. 17 ran the unfortunate headline āChink in the Armorā when describing a Knick loss in which Lin finished with nine turnovers.
The network pulled the headline within a half-hour of its posting, but by then, the damage had been done; screen captures of the page had gone viral. Itās hard to imagine how someone at the top didnāt notice the slur, but whether it was simply a case of an editor falling asleep at the switch or something more sinister, it happened. After a public backlash, ESPN apologized and abruptly fired editor Anthony Federico. Federico has since issued his own apology for the incident, calling the headline a ālapse in judgmentā and an innocent mistake. Heās not the only ESPN employee to come under fire for comments about Lin, either; a radio anchor who made a similar slur during a prior live broadcast has been suspended for a month by the network.
April 15 will mark the 65th anniversary of Jackie Robinson breaking the color barrier for African-Americans in baseball when he took the field at second base for the then-Brooklyn Dodgers. While Linās situation is clearly different from Robinsonās, the media and fan reaction to Lin evokes and even parallels that era, raising questions about whether thereās still unspoken racial discrimination in sports. Lin certainly isnāt the first Asian-American to play in the NBA, but he is the most visible, and heās forcing people to reconsider long-held stereotypes of Asian athletes. Itās not difficult to see how his success could open the door to more teams looking to the Far East for the next superstar in the future, and it means a great deal to his fans overseas and the athletes who have hopes of someday playing in the United States. For that, Lin is truly a pioneer.
Beyond race and ethnicity, Linās story is really the American Dream in reality. Itās an inspiration that people from any background can understand: If you keep your head down and work hard at something long enough, eventually youāll get your chance to shine. Lin has done as much in a few short weeksā time, but whether he ends up being the NBAās flavor-of-the-week version of Tim Tebow or a legitimate winner with staying power remains to be seen. Given how fast heās risen thus far, itās hard to picture how his popularity and success could continue at the pace it has without hitting some roadblocks, as many overnight sensations often do.
But what do I know? Iām just a bum. And thatās my view from the bleachers.
The Bleacher Bum can be contacted at jthomas@santamariasun.com.
This article appears in Mar 1-8, 2012.

