Want to have a more attractive smile? Then you should pay attention to the products offered by this Santa Maria-based corporation. There are the Snap-on Smile® removable arches, custom fit LUMINEERS®, which are permanent veneers that will cover up crooked or discolored tooth imperfections. There is the LUMItray®, which will whiten your teeth in only two visits to your dentist. No shots. No drilling. No adhesives. These products and more are part of the minimally invasive esthetic options developed at DenMat.
The innovative firm, which employs 400 employees at its manufacturing and corporate headquarters at 2727 Skyway Drive, has been a Santa Maria fixture for more than 35 years.
The company was started in 1974 by local dentist Dr. Robert Ibsen, who started out providing basic materials to dentists in the area. After 10 years, he had the foresight to identify a demand for cosmetic teeth-whitening products that could be marketed directly to the consumer. He couldn’t find anything on the market that provided what he was seeking, so he headed into his own lab and created REMBRANDT®, the first whitening toothpaste in that category.
In 2008, Ibsen sold the company to DLJ Merchant Banking Partners. Late last year, DenMat was acquired by Centre Partners, a private equity firm, and Mill Street Partners. Then in January of this year, less than two months after changing hands, DenMat acquired a portfolio of dental products from Discus Dental. The new portfolio includes a line of impression materials and a line of bonding agents.
“DenMat now owns or has exclusive licenses covering more than 1,000 patents,” said Steve Hulan, marketing director at DenMat. “The vision for this firm is to establish a platform as one of the leading direct marketing provider of clinical products to dentists.”
The acquisition of Discus Dental patents will also require an expansion or re-working of DenMat’s lab in Santa Maria.
Some of those employed at DenMat are lab techs who take the impressions made by dentists and create customized Lumineers® for patients. Employees also manufacture and package other DenMat products such as restoratives and impression materials, including Discus Dental’s Vanilla Bite™, Chocolate Bite™, and Clear Bite™. DenMat currently markets its products to dentists globally, both directly and through distribution, group practice, and lab partnerships. That is quite an expansion from Dr. Ibsen’s original vision in 1974, and one that continues to improve people’s smiles and dental health worldwide.
For more information and to see samples of products, visit Denmat.com.
Highlights
• Custom Workouts with Healthy Inspirations will be having a grand opening on Jan. 28, with free food, classes, and tours.
The business includes a state-of-the-art gym and instructor–led classes like Zumba, kickboxing, yoga, and pilates; along with personal training, a full weight-loss program, and Synergie for the body and face. The grand opening runs from 10 a.m. to 2 p.m., and specials on weight loss and personal training packages will be offered. There will also be a ribbon cutting at noon on Jan. 27.
Custom Workouts is located at 2125 S. Broadway, Suite 108, in Santa Maria.
For more information, call 928-5862.
• Want to grow your business right here in Santa Barbara County? The county’s emPowerSBC is offering discounted Building Performance Institute (BPI) training on Feb. 6, enabling businesses to qualify for energy assessments and advanced upgrades.
The training, exams, and certification normally cost $1,600, but the program is being offered for only $130, with sponsorship from Energy Upgrade CA. Classes are limited to 16 students.
For more information, call 568‐3566 or visit Contractor‐Training‐Ca.org to enroll.
Biz Spotlight was written by Intern Pamella Wood. Highlights are written and compiled by Staff Writer Jeremy Thomas. Information should be sent to the Sun via fax, e-mail, or mail.
This article appears in Jan 26 – Feb 2, 2012.