Santa Maria Sun / News
The following articles were printed from Santa Maria Sun [santamariasun.com] - Volume 14, Issue 17
denMat expansion brings teeth to Lompoc
BY CAMILLIA LANHAM
Stone teeth are lined up in sets of two on a long counter. Like obedient students, they’re molded to become a part of something bigger—a full, healthy-looking smile.
The models will eventually travel from the sterile lab to a technician’s hands, where they’ll be used to make a new Snap-On Smile or a set of Lumineers. Both products are being manufactured in the newly relocated DenMat building in Lompoc, and they’re just two of many dental products DenMat produces, sells, and distributes to more than 40,000 doctors in 60 countries.
The Santa Maria-founded company moved to Lompoc because of expansion needs, Vice President of Sales Shawn Potter said.
Lompoc had the only building in the area that was just right. The operation moved from a 66,000-square-foot space to an 86,000-square-foot space. For the last year, DenMat has built out the interior of the huge box-like structure with two-story tinted windows that face North Central Avenue in Lompoc. Over the last six months, the company has moved sales, human resources, production, and warehouse operations to the building.
DenMat held its grand opening on June 27. DenMat executives gave tours of the new facility, which was designed for efficiency.
Chief Financial Officer Trevor Roots said the actual cost of moving wasn’t much, but upgrading equipment and investing in technology and workflow infrastructure was where a lot of the costs lay. New equipment and a better flow make it easier and faster to get products out the door.
There’s also room in and around the building for the company to continue expanding, which is something Chief Administrative Officer Todd Tiberi said DenMat will continue doing.
Since Tiberi and his partners, Robert Cartagena and Steve Semmelmayer—with the help of private equity company Centre Partners—took over DenMat in 2011, the company has acquired three companies and plans for more are already in the works.
The goal is “to grow the company at a pace that makes sense,” Tiberi said.
During a presentation at the reception, Semmelmayer said DenMat wants to become “one of the best dental franchises in the world.” Since the takeover in 2011, the company has gone from barely scraping by to almost $100 million in revenue.
Santa Maria dentist Robert Ibsen started the company as a dental material provider for dentists in the area in 1974. The company grew by developing the first whitening toothpaste sold directly to consumers, Rembrandt. In 2008, DLJ Merchant Banking Partners purchased the company.
As Semmelmayer pointed out in his presentation, DLJ was “one payroll away” from calling it quits before the trio came with Centre Partners to offer a deal. Employees who have been with the company for a while said there’s a huge difference between then and now.
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